The challenge
A nutraceutical line needed to launch a whole family of synbiotic products at once — each with a different formula, audience, and regulatory story — yet still read as one confident brand on a crowded pharmacy shelf.
The brief carried the constraints that make health packaging hard: dense bilingual regulatory copy, a dozen SKUs that must be told apart at a glance, and a premium, trustworthy feel that survives being printed small on a folding carton.
The approach
We built a system, not a set of one-off boxes. A single grid and typographic hierarchy holds the brand block, the product name, the claims, and the mandatory legal text in a fixed, repeatable structure — so every new SKU drops into place.
Colour does the heavy lifting: each product owns a hue, turning the range into an instantly scannable family while keeping one recognisable identity. Bilingual FR/EN layouts were designed together, not bolted on — both languages get equal, legible treatment.
- A master grid + type scale that every SKU inherits
- A colour-coding system that differentiates without fragmenting
- Bilingual regulatory layouts designed as first-class, not afterthoughts
- Print-ready artwork built to hold up at carton scale
One structure, a dozen products — differentiated by colour, unified by craft.
The result
The result is a shelf-ready packaging system that scales: a coherent family across the full range, differentiated by colour, unified by structure, and legible in both languages — ready for the next SKU without redrawing anything.
